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An Optimised Press Release is a one-page document specifically written to gain positive media coverage by announcing a newsworthy topic. The release is distributed online and optimised with strategic keywords to help visibility on search engines after it's published by an online media outlet.
Public relations (PR) is an important part of a comprehensive marketing plan for any business, even if you only have an online presence. PR helps establish credibility among your target audience and compliments any paid advertising efforts.
The information in a published press release also has a long-lasting effect as the information remains online to be referenced over and over again.
With our professional team of expert keyword researchers, content writers and our partnership with a professional online distribution provider, PRWeb.com, choosing to use our Optimised Public Relations services can:
Press releases are used as a PR tactic within a marketing plan; but, for this tactic to be successful there must be a newsworthy element within each release. It's therefore most effective to use an Optimised Press Release when:
Once your order is processed, you'll receive a questionnaire via email for you to complete and return within 3-5 business days. After the questionnaire is received, we will contact you if any further information is needed. Your Optimised Press Release will be written and sent to you within 5 business days for a one-time editing opportunity. We ask that you send any feedback to us within 3 business days. If you have no edits, please send us an email authorizing the finalization of your release. Your release will then be distributed through PRWeb.com.
There are three easy steps requiring your involvement in the Optimised Press Release process, including:
Yes, once your Optimised Press Release is completed, it will be sent to you in a PDF format for review. This is your opportunity to send us thoughts, edits and feedback before the release is finalized and distributed.
Please keep in mind that your release will be written and styled a certain way to adhere to AP Style guidelines and be as optimised as possible. The most helpful edits are those regarding imperative information about your company and/or products. Edits based on specific business or product-related information will be more helpful than making minor alterations to words or content structure.
Only with time, expertise and knowledge of online distribution methodology. One of the biggest challenges of creating a successful Optimised Press Release is knowing how to write the release with a strategic approach and according to AP Style. It's an equal challenge to know which keywords will effectively optimised the information to help the release be found in search engines.
We've contracted with PRWeb, one of the leading online press release distribution service providers. PRWeb allows your release to exist on more than 40,000 sites and be indefinitely archived on PRWeb.com. We also have the ability to segment the media list your release is sent to by hundreds of industries to ensure your information is going to the right audiences.
We'll provide you with two detailed reports; one within 2 weeks of the initial distribution of your Optimised Press Release and one at the end of the 28-day tracking period provided by PRWeb.
Each report will give you a comprehensive update of a variety of analytics, including:
