Give your site a boost with PPC

Bring buyers to your shop instantly with targeted pay-per-click advertising

PPC Management AdWords Audit

Ecommerce pay-per-click (PPC) advertising is a great way to promote your shop and bring motivated buyers directly to your products. Our paid search professionals will create, manage and optimise your PPC to get the biggest bang for your buck.

Our PPC clients average a 97% increase in revenue after 3 months.

PPC & Shopping Feeds Sale

Our PPC Strategy

Keyword research

Taking into account your product descriptions, target audience and industry competitors, we research keywords to place your ads in-front of customers who are searching for your products. This ongoing analysis of keywords in place allows for constant optimisation to improve the campaigns effectiveness.

Campaign optimisation & analysis

The research phase involved in getting your account launched is only the beginning. Our team uses the ongoing wealth of data available in AdWords and analytics to hone in on KPI’s and improve the account’s performance.

Ad copy writing

Creating compelling copy makes your ad stand out on the page and invites the user to visit, browse and buy from your website. We always run multiple ads per ad group for a process that allows us to test which message best attracts and converts your customers.


Industry experience

Google is constantly rolling out new features and requirements. We stay on top of those so that your campaigns can utilise Google’s newest features.

Google PPC partner

PPC Management Plans

Services - Marketing - PPC - Table grid

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Starter

Begins at £378 inc VAT/mo

Custom

Begins at £522 Inc VAT/mo
Every member of our Paid Search team is both Google AdWords and Google Analytics Certified
Dedicated AdWords Certified Professional
Yes
Yes
Yes
We'll set up a phone call before we being work on the campaign to help establish the focus. We'll also be available for monthly calls to discuss ongoing strategy.
Initial Phone Consultation
Yes
Yes
Yes
We'll perform a detailed analysis to see which keywords will rive the highest quality traffic to your website.
Targeted Keyword Research and Analysis
Yes
Yes
Yes
Our team will write engaging ad copy to attract relevant traffic to your website.
Creation of Campaigns, Ad Groups, and Ad Copy
Yes
Yes
Yes
We're here to sure the campaign settings are adjusted for maximum performance. We also monitor your campaign and make necessary adjustments to optimise your budget.
Campaign Optimisation & Bid Management*
Yes
Yes
Yes
Our team will set up Google Analytics so you can analyse the performance of your store across all traffic sources. We'll also set up conversion tracking in AdWords.
Google Analytics and AdWords Conversion Tracking Setup
Yes
Yes
Yes
We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your PPC campaign.
Campaign Tracking Link Implementation
Yes
Yes
Yes
Google has introduced different ad extensions for use in AdWords campaigns. We'll implement the ones that are right for your business, drawing more attention to your ads.
Implementation of Ad Extensions
Yes
Yes
Yes
We will create a dedicated remarketing campaign for you, allowing your ads to show to past site visitors. We'll create the tag, audience lists, and manage the ads.
Remarketing Campaign Setup and Management
Yes
Yes
Volusion's skilled design team will create image ads for use in your remarketing campaigns.
Ads Created by Volusion's Design Team
Yes
Yes
Through our monthly reports, you'll be able to see how your campaign is performing.
Basic Monthly Reporting
Yes
Yes
Through our monthly reports, you'll be able to see how your campaign is performing.
Advanced Monthly Reporting
Yes
We can help you set up call tracking so you can monitor which phone call come from which keywords.
3rd Party Call Tracking**
Yes
Yes
Yes
If you sell to multiple countries, international campaigns can help you target your ad copy and campaigns to those specific countries.
International Campaigns
Yes
Local PPC campaign can allow you to target specific cities and geographic areas.
Local PPC
Yes
A Bing PPC campaign can give your products a further reach, and allow you to run PPC ads showing to those searchers on Bing.
Bing PPC
Yes
With Social Media Advertising, you can reach an engaged audience through targeted advertising on social channels.
Social Media Advertising
Yes
*All plans require an additional ad spend budget paid directly to the advertising engine.
**Additional charges and fees apply

Hear what our customers are saying

As a small start-up we have to be selective on where to allocate precious marketing dollars. From month one Volusion started proving themselves with their PPC services. We had tried other companies in the past with very poor results! Volusion has been generating solid sales and revenue for close to 4 months now. Thanks Volusion!

-Redfoxwireless.com

AdWords Audit

Do you have an active AdWords account but feel like you need some help getting it on the right track? You're not alone! Many online shop owners wish an expert would look at their campaigns and tell them what they need to fix to be successful. The AdWords Audit provides that dedicated account attention online shop owners want!

The AdWords Audit can help if:

  • You are spending money on AdWords but not getting the return you'd like to see
  • You want to reduce your AdWords costs but still maintain your online presence
  • You are new to AdWords and want to make sure your account is setup correctly
  • You are worried you might not be following paid search best practices
  • Let our paid search experts give your AdWords account the check-up that it needs!

What can you expect?

Our professional paid search consultants will use their many years of experience to evaluate over 20 different aspects of your AdWords account to determine if they are in line with paid search best practices and ecommerce goals. The findings will be presented in a report with clear explanations, account screen shots, and actionable recommendations.

FAQ - Services - Marketing - PPC FAQ

PPC services FAQs

What is your PPC service?

Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you're looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!

How is traffic qualified and targeted?

Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.

Does PPC guarantee sales?

There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We'll get the traffic to your website, but it's ultimately up to you to finalize the sale.

Is Volusion a Google Partner?

Google Partners is a new program geared towards pay-per-click (PPC) agencies. The program has a lot of benefits for our team but essentially shows our Volusion shop owners that Volusion is a Google Partner agency, specializing in PPC services. Being in this program allows Volusion to show up in the Google Partners search (where those looking for PPC services can find accredited companies) and instills confidence in tour shop owners by showing multiple members of our team as Google AdWords certified.

Can't I do it myself?

Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they're supposed to- driving targeted traffic to your website.

Do I have to be a Volusion customer to use your PPC services?

The deliverables listed in our PPC plans are only for Volusion customers. Although we're able to offer our PPC services if you're using another ecommerce platform, we don't implement tracking parameters and snippets on such websites – in this case, you'll need to implement any code on your own.

How do you help drive traffic to my site?

Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.

Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.

Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.

Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.

Analysis. We continuously analyze campaign performance and perform regular optimisation activities that help your campaign succeed.