Our PPC Strategy
Taking into account your product descriptions, target audience and industry competitors, we research keywords to place your ads in-front of customers who are searching for your products. The ongoing analysis of keywords in place allows for constant optimisation to improve the campaigns effectiveness.
Ad copy writing
Creating compelling copy makes your ad stand out on the page and invites the user to visit, browse and buy from your website. We always run multiple ads per ad group for a process that allows us to test which message best attracts and converts your customers.
Campaign optimisation & analysis
The research phase involved in getting your account launched is only the beginning. Our team uses the ongoing wealth of data available in AdWords and analytics to hone in on KPI’s and improve the account’s performance.
Google is constantly rolling out new features and requirements. We stay on top of those so that your campaigns can utilize Google’s newest features.
*Additional charges and fees apply
What can you expect?
Our professional paid search consultants will use their many years of experience to evaluate over 20 different aspects of your AdWords account to determine if they are in line with paid search best practices and ecommerce goals. The findings will be presented in a report with clear explanations, account screen shots, and actionable recommendations.
Receive a comprehensive report that includes:
- In-depth account analysis
- Detailed ad text evaluation
- Extensive keyword list assessment
- Full inspection of overall account settings
- Actionable recommendations
PPC services FAQs
What is your PPC service?
Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you're looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!
How is traffic qualified and targeted?
Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.
Does PPC guarantee sales?
There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We'll get the traffic to your website, but it's ultimately up to you to finalize the sale.
Is Volusion a Google Partner?
Google Partners is a new program geared towards pay-per-click (PPC) agencies. The program has a lot of benefits for our team but essentially shows our Volusion store owners that Volusion is a Google Partner agency, specializing in PPC services. Being in this program allows Volusion to show up in the Google Partners search (where those looking for PPC services can find accredited companies) and instills confidence in tour store owners by showing multiple members of our team as Google AdWords certified.
Can't I do it myself?
Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they're supposed to- driving targeted traffic to your website.
Do I have to be a Volusion customer to use your PPC services?
The deliverables listed in our PPC plans are only for Volusion customers. Although we're able to offer our PPC services if you're using another ecommerce platform, we don't implement tracking parameters and snippets on such websites – in this case, you'll need to implement any code on your own.
How do you help drive traffic to my site?
Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.
Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.
Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.
Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.
Analysis. We continuously analyze campaign performance and perform regular optimization activities that help your campaign succeed.